Overview:

"Understanding Digitalization" takes participants on a journey into the digital world, showing that digitalization is not just about converting physical products and applications into digital products and applications. Conversely, it is above all about the data that is generated in the process. As traditional companies disappear and new companies are emerge, professions are changing. Even doctors may be replaced by digital technologies. The presenter introduces the new power of customers and the need for customer centricity as another significant change. Finally, through transfer tasks, participants are encouraged to examine their own professional environment for digital challenges and potential to resolve.

Target Audience:

1. Employees who want to be primed for digitalization

2. Teams analyzing their working environment with digitalization in mind

3. Managers who are looking for new techniques, customers, and markets

Learning Objectives

1. Recognizing the essential drivers of digitalization

2. Becoming familiar with the term VUCA and the associated diagnosis of time

3. Understanding the impact of digitalization on traditional business models

4. Recognizing that successes from the past are not automatically perpetuated

5. Understanding customer centricity as a consequence of digitalization