Learning Objectives

1. Understand the basics of storytelling and how to use it to communicate within the company.

2. Learn how to create a narrative to engage employees and customers.

3. Develop skills to create compelling stories that can be used to communicate a company’s mission and values.

4. Identify the different types of storytelling techniques and how to use them effectively.

5. Understand the importance of storytelling and how it can be used to increase engagement and loyalty.