For years I specialised in Sponsorship (sport, content, music, celebrity etc) sitting in agencies (sports marketing, media, creative) working across a variety of industry sectors (insurance, finance, auto, FMCG, travel etc). For brands or rights holders, I have delivered strategies as well as led the execution of the strategies - platform selection &/ir custom-platform creation, exec production, activation & management, measurement & evaluation. As a mark of my experience, I was invited to be a Jury member of the inaugural Branded Entertainment juries at the Cannes Lions and Spikes.

I would be delighted to begin to craft your Brand Partnership strategy - either as a brand (needing to justify an investment up to management for example), or a rights holder (needing to structure a commercial partner model)